01 / Discover & Validate
Evidence before investment.
Proposition, prototype, pricing, and user response are tested before committing at scale.
From insight to impact
We bring bold products to global markets.
Fullmoon helps innovative consumer products move from early validation to manufacturing, launch, and international distribution.
Why Fullmoon
Commercial experience, not just advice.
Our advantage comes from doing the work: finding product-market fit, solving production challenges, and building routes to market.
2017Founded in Shenzhen
5Current brand partners
3Connected global market regions
1Path from lab to global market
Commercial network
Relationships that help products travel.
Our experience spans consumer brands, retail and distribution channels, and international media exposure.
01
Brand portfolio
Current brand partners
02
Channel network
Retail, distribution and commercial relationships
03
Media exposure
Selected outlets that have featured portfolio products
Logos indicate portfolio relationships, channel experience, or product coverage as labeled; they do not imply corporate endorsement of Fullmoon.
What we do
One partner across the product journey.
We connect the decisions that are too often separated—product, operations, brand, and distribution.
02 / Supply Chain & Production
Ideas engineered for delivery.
Sourcing, manufacturing, quality control, and fulfillment operate as one connected system.
03 / Launch & Market
A launch built to travel.
Brand, content, media, inventory, and channel readiness come together before market entry.
04 / Global Distribution
From first order to repeatable growth.
Practical routes into retailers, distributors, platforms, and priority markets.
Selected ventures
Products shaped for real life.
A growing portfolio across home, wellness, water intelligence, and thoughtfully designed technology.
Smart living
Morus
Compact appliance innovation made for modern homes and global consumers.
Home intelligence
Auro
Smarter everyday systems built around meaningful automation.
Water intelligenceVISPECT / AI
Vispect
AI-powered sensing that makes complex water data easier to understand.
Wellness technology
ELEEELS
Consumer wellness products designed for recovery, movement, and better routines.
How we work
A connected route to market.
Each phase has a clear commercial question—and evidence that tells us when to move forward.
01
Discover
Understand the product, customer problem, market, and commercial opportunity.
02
Validate
Test demand, proposition, pricing, feasibility, and the route to market.
03
Launch
Coordinate product readiness, brand, channels, operations, and go-to-market.
04
Scale
Use market evidence to expand distribution, portfolio, and sustainable growth.